I Digg Google

More negotiations are on the table to acquire DIGG by GOOGLE for $200,000,000.000 USD. I'm not entirely sure what to think of this capitalist mess. Don't get me wrong, I love Google. A lot. But it seems every time a small, successful company comes up with a great product, you have either a.) Microsoft, or b.) Google bidding over it. Before you know it, the product receives a massive overhaul and it fails to function like it used to.

I think Google is better about this than most. I have no doubt they would do a good job with it. But one has to look at Google's core business model. AD Revenue. They "invest" in online social networks and user submitted news web sites with high traffic, because well, they have high network traffic. They want to capitalize on it. Not make it better. Maybe they will. But their first priority is ensuring they get the money flowing.

I also do not take comfort in any rewards based system for users who contribute the most to DIGG. This isn't penis envy. This is a heavily unbalanced biased system of users who have learned how to manipulate the masses to DIGG up their stories. Let's face it, the average Joe Schmoe isn't going to be getting a news article on the top stories on DIGG about Aliens landing on the front lawn of the White House and anal probing George W. Bush. Rest assured however, Mr. Babyman could shit in a box, blog it, and submit it with proceeds of 3,000 DIGGS in the first hour. If Google thinks rewarding a user like this with a small percentage of AD revenue is a way to run DIGG, I don't want it.

Leave it up to corporations to innovate. What a funny statement to read. Let alone type. I feel dirty. (If you can't sense the sarcasm) Time and time again, corporations buy and steal a product. This probably explains why some of the richest men in the world have MBAs instead of I.T. degrees and certifications.

DIGG will just become another victim to corporate capitalism.